PHAT magazine is designed for plus size
people who feel that they don’t see themselves represented within the media. PHAT magazine is a lifestyle magazine with the focus of fashion, mental health and self love. The name is a direct approach to the content of the magazine. The word fat has a bad connotation, reclaiming the 3-letter word and putting a playful twist on it instead, PHAT. The nameplate was designed to reflect the meaning of the word and the target audience in mind.