Avon Rebranding

Avon is a brand that encourages women to celebrate power to make a beautiful and positive impact in the world. With this very well known brand that's been around for well over a century. Often when people think of Avon they think of their older relative. The goal was to explore a new target audience with this rebranding. They decided to achieve this goal by using bright colours along with a playful typeface to catch the eye of a younger audience.